Research programme
Service business and circular economy
The research programme advances solutions that reinforce the sustainability transition of businesses and society, creating new business opportunities and competitive advantage for companies

Circular economy accelerates sustainable business
Service business and circular economy
A sustainable future, technological upheavals and rapid changes in the operating environment require companies to adopt innovative solutions, the ability to anticipate and, on that basis, the ability to build new ways of creating value for customers, society and themselves. They challenge companies and other actors to examine more deeply the core of their operations and value creation from the perspectives of different stakeholders.
Laurea’s research and development expertise in service business and circular economy offers companies, as well as other organisations, opportunities to find direction amid these phenomena, and to develop sustainable value creation, competitive advantage and circular-economy-based business.
Key research themes include
- Sustainable value creation and circular economy business models
- Innovation and strategic management
- Anticipation and foresight competence in management
- Changing consumer behaviour
- Sustainable and innovative food chain
- Technological disruptions and artificial intelligence from different business perspectives
- Living labs, service design and co-creation as part of building a sustainable future
Also see the cross-cutting themes of the research programme.
Explore our research groups
For more information, contact
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Markku Anttonen
markku.anttonen@laurea.fi
+358 50 409 8195
Projects of the Service business and circular economy research programme
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Food waste ecosystem – Reducing Food Waste and Utilizing Surplus Food
Implementation period:
1.4.2023 – 31.3.2026
Read more: Food waste ecosystem – Reducing Food Waste and Utilizing Surplus FoodResearch program:
Service Business and Circular Economy -
AI-askelia – Human-centric AI actions at work places
Implementation period:
1.9.2025 – 31.8.2028
Read more: AI-askelia – Human-centric AI actions at work placesResearch program:
Service Business and Circular Economy -
KYLKI – City Regions and Businesses boosting Nature Positivity
Implementation period:
1.1.2026 – 30.11.2027
Read more: KYLKI – City Regions and Businesses boosting Nature PositivityResearch program:
Service Business and Circular Economy -
SERkut – Improving WEEE circulation with new operating models
Implementation period:
1.2.2024 – 31.1.2026
Read more: SERkut – Improving WEEE circulation with new operating modelsResearch program:
Service Business and Circular Economy -
EduMedia
Implementation period:
1.2.2025 – 31.1.2027
Read more: EduMediaResearch program:
Service Business and Circular Economy -
Urban Wellbeing Lab
Implementation period:
1.10.2025 – 30.9.2027
Read more: Urban Wellbeing LabResearch program:
Service Business and Circular Economy -
Varasto – Sustainability Data and Digital Supply Chains in Construction
Implementation period:
1.10.2025 – 30.9.2027
Read more: Varasto – Sustainability Data and Digital Supply Chains in ConstructionResearch program:
Service Business and Circular Economy -
SaavutaÄly – Tekoälyosaaminen järjestöjen tukena muutoksessa
Implementation period:
1.11.2024 – 31.10.2026
Read more: SaavutaÄly – Tekoälyosaaminen järjestöjen tukena muutoksessaResearch program:
Service Business and Circular Economy -
IBM – Immigrants as Business Mentors
Implementation period:
1.1.2024 – 31.5.2026
Read more: IBM – Immigrants as Business MentorsResearch program:
Service Business and Circular Economy -
CEGO – Circular Economy GO
Implementation period:
1.8.2024 – 31.8.2026
Read more: CEGO – Circular Economy GOResearch program:
Service Business and Circular Economy




