Leading Transformational Change

The mandatory core competencies (30 ECTS) will all be available completely online, provided by Laurea teachers and will be in English. The courses cover international technology contract law and negotiation skills, legal issues related to the commercialization of high technology, intellectual property rights and their strategic role in technology companies and other innovative organizations, privacy, cyber resilience, data ownership, and their growing significance as organizational assets within the framework of a fair data economy, legal and ethical considerations in the utilization of artificial intelligence, consumer, and marketing law, especially in digital consumer marketing, and utilization and development of legal tech tools.

Internet economy

During this course, you will learn to identify the role of information in a value creation process and understand value creation in network environments. Studies include measuring the position in a network, understanding the value of different positions in a network and analysing the competitive strengths of companies working in a digital environment. After the course, you will be able to apply the skill of vicarious thinking in everyday negotiations and decision-making.

Leading sustainability transitions

During this course, you will learn to:

• Critically analyze and apply institutional theory to sustainability challenges, demonstrating an understanding of the theoretical framework
• Assess isomorphic trends in organizational sustainability practices
• Evaluate and select appropriate leadership styles for driving sustainability transitions, applying leadership skills to navigate institutional pressures
• Implement strategies to embed sustainability principles into organizational culture, demonstrating mastery in organizational change management
• Develop and communicate sustainable strategies aligned with institutional expectations, showcasing creativity, originality, and high-level communication skills

Legal design in change management

You will learn to use Service Design methods in making legal services and texts more accessible and understandable. This course helps you to manage legal aspects affecting transformation in business and to utilize visual thinking and communication to secure shared understanding of legal documents. After the course, you will be able to develop and create legal information, services and systems.

Nudging transformational change into action

You will learn to understand the role of heuristics and biases in business environment and to explore the fields of behavioural economics and behavioural decision-making. The course will help you identify and evaluate psychological factors that either promote or challenge transformation change and to analyse ethical aspects of behavioural interventions and nudges.

Digital marketing

In the Digital Marketing course, you will learn to develop digital marketing strategies through electronic media and to implement digital marketing strategies into practice. During the course, you will learn the necessary skills to evaluate product, pricing, distribution and communication marketing functions in an internet marketing strategy. You will also learn to use digital analytics to evaluate and optimize the results of digital marketing.

Living in a changing world

This course helps you to understand and work with people from different cultures. You will learn to collect data on the diffusion of technology in different countries and understand the underlying forces preventing or enabling diffusion.

You can deepen and extend your knowledge through complementary competencies. The scope of the studies is 30 credits and they support your individual study paths and competence. The amount of online master level courses in English provided by both Laurea and other universities of applied sciences is continuously increasing.

You can choose your complementary courses from this common offering and include eg. Open Access offering in your elective studies. You can also register for elective on campus courses and, language skills permitting, available in Finnish. It is recommended to start working on your thesis (30 credits) early on.