LUOVA KASVU – Entrepreneurship, business and resilience in the creative industries

Project starting point

Actors in the creative fields often work alone and are simultaneously responsible for both the creative work itself and the development of their business. Many need to strengthen, for example, pricing, sales, commercialisation and financial skills. Recent major changes in the field, the project-based nature of work and fragmented revenue streams create uncertainty. The project responds to this by offering practical training that supports sustainable business and success at work.  

Project objectives

• strengthen the business skills of creative industry actors, such as entrepreneurs and freelancers 
• develop skills in commercialisation, sales and financial management 
• help participants find new earning opportunities 
• strengthen the ability to utilise artificial intelligence in business development 
• support adaptation to change and flexibility 
• create a nationally available continuing education model for the development of skills in the creative sectors.  

Project activities

• we will build an online training package consisting of five modules 
• we will provide training on entrepreneurship, financial management and new earning models 
• we will teach how to commercialise skills, services and products 
• we will provide practice in utilising artificial intelligence to grow business 
• we will strengthen adaptability and change-readiness skills 
• we will collect feedback and develop the training together with industry stakeholders.