Degree Programme in Service Innovation and Design
Get to the forefront of recent development in the service innovation and design field!
This unique Master's degree programme focuses on service business and service development.
- Degree programme: Service Innovation and Design
- Degree title: Master of Business Administration
- Duration of studies: 90 ECTs, 1,5-2,5 years
Applicants must have a suitable Bachelor's or Master's degree completed at a university or a university of applied sciences and at least three years (36 months) of work experience acquired after date of graduation.
What do Service innovation and design studies include?
Laurea’s Service Innovation and Design (SID) degree programme is unique. In addition, you can flexibly study and have a job. The programme takes a multidisciplinary approach. It is based on business management but also includes elements from other disciplines.
The programme is taught in English. After completing the common studies included in the programme, you may also choose courses in Finnish as complementary studies.
At the beginning of your studies you will be provided with a good overall picture of the programme, and you can start designing your personal study path in accordance with your own learning outcome goals.
At the beginning of the first semester, the studies focus on developing a general view and basic knowledge of design thinking and service design. The strategic management studies include analysing how a company’s management philosophy and operating environment affect the possible way of introducing service design as a natural part of the company’s business. Parallel to management studies, you will study various business models and learn to use different tools and methods to develop services.
In order to develop a deep understanding and analysis, you will study different methods and tools. A deep analysis may lead to insights that guide service development. The common studies also include future research and anticipation. Facilitation is studied as part of the service design process and methods study unit. Facilitation helps the service development team to progress with its work.
On face-to-face instruction days, students can experiment with different service design tools in groups and consider how these tools could be applied to assignments such as the development of public transport, for instance. The actual exercises may be related to a specific assignment from a company, or you can also carry out an assignment for your own employer. You work on assignments between the face-to-face instruction days.
The degree programme includes a thesis (30 credits), which is an extensive project managed by yourself. The assignment may come from your own employer or some other organisation. You should reserve one year for the thesis, if you are working full time alongside your studies.
Laurea offers a wide range of complementary studies (30 credits). You may choose them according to your own needs and interests, and they support your learning outcomes. If you do not have previously acquired business management competence, you may choose study units such as Management Accounting and Control in Services, Service Marketing and Selling, or Pricing in Service Business. You can deepen your service design expertise by choosing study units such as Tools for Visual Communication or Visual Research Methods in Design. You can also enhance your facilitation skills. At the beginning of the studies, a discussion is carried out with each student to plan the complementary studies.
The face-to-face instruction days are arranged on three consecutive days each month. Evening classes are on Thursdays and Fridays. The face-to-face instruction days include brief introductions to various themes, work in small groups and group discussions. Visiting experts and service designers may attend face-to-face instruction sessions. Active attendance of students on face-to-face instruction days is extremely important.
The studies provide you with excellent skills for the development of service business, for the application of service design methods and for working as a service designer.
Because the student group is international, experts representing different cultures and backgrounds will provide different perspectives, which expands your view on various operating environments.
Employment opportunities are good, both nationally and internationally. You may become a consultant, work as a service developer, or start a business of your own. The education provides you with skills and competence for different jobs that require expertise in service design. Depending on the company, your job title could be Development Manager, Service Developer, Customer Experience Manager, Service Designer or Business Designer.
The entrance examination
The entrance examination involves advance material. The entrance examination consists of a three-hour written test. Some of the questions are related to the articles included in the advance material. The second part of the examination is a group discussion. The programme is suitable for students with genuine interest in service design and ready to share their skills and competence with their peer-students. They are capable of working with people representing different cultures and they are sensitive in recognising different backgrounds.
Commitment is expected of the students, as it affects the work of the entire group.
The advance material for entrance examination
Foglieni F., Villari B., Maffei S. (2018). From Service to Service Design. In Designing Better Services. SpringerBriefs in Applied Sciences and Technology. Springer, Cham.
From Service to Service Design (pdf)
Yu, E. (2017). A reflection on and suggestion of service design processes: from activity-centered descriptions toward outcome-oriented demonstrations. Archives of Design Research, 30(1):25-39.
A reflection on and suggestion of service design processes: from activity-centered descriptions toward outcome-oriented demonstrations (pdf)
Tuition fees and grants
Non-EU/EEA area students who have been selected through the Finnish joint application for admission to degree programmes taught in English are charged tuition fees.
Tuition fee: €10000/ academic year for non EU/EEA students.
Grants are intended for students paying yearly tuition fee in accordance with the grant fund regulations. The grants are provided to students applying for them provided that the student has completed at least 60 credits of studies that count towards their degree programme in the previous academic year ending on 31st July. The size of any grant is to be at most equivalent to 10% of the yearly tuition fee.
Laurea Admission Services
Tel. +358 9 8868 7293
Fax. +358 9 8868 7298
Admissions Office open
Mon – Thu 10:00 – 14:00
Exceptions to opening hours:
Frequently asked questions about this programme
What does it mean when you say that the studies are flexible?
You can both study and go to work, but it is important to attend the face-to-face introduction days. You do not necessarily have to choose any study units as your complementary studies; instead, you can participate in research and development projects. You may also pedagogise your job, that is, earn credits for what you do at work. These opportunities will be discussed both at the beginning of the studies and later on during the programme.
Can my previous studies be recognised as prior learning?
Master level studies that 1) were completed less than ten years ago, 2) were completed after your Bachelor’s degree and 3) are in line with the curriculum can be recognised as complementary studies. This question will be addressed during the first tutoring discussion.
SID graduate: Service design drives me forward
Alumna Eliisa: “During my studies, I realized that everything I had done before in my work and studies could be combined into service design. It gives you a framework, tools, and a creative mindset”.Read more
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