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Service innovation and design are globally at the forefront of research and practice priorities and they have become core competencies in all professions. This unique Master's degree programme provides a holistic approach to different aspects of service innovation and development. Furthermore, students can flexibly study and have a job.

Basic information

  • Degree programme: Service Innovation and Design
  • Degree title: Master of Business Administration
  • Duration of studies: 90 ECTs, 1,5-2,5 years

Applicants must have a suitable Bachelor's or Master's degree completed at a university or a university of applied sciences and at least two years (24 months) of work experience acquired after date of graduation.

What do Service innovation and design studies include?

Laurea’s Service Innovation and Design (SID) degree programme takes a multidisciplinary approach. Students develop their business competence in service innovation (e.g. futures thinking, change leadership, development of business models) and service design competence (e.g. deeply knowing the customers/end-users, design thinking). 

In addition to the compulsory study units (30 credits), the degree programme includes a thesis (30 credits), which is an extensive project managed by the student. The assignment may come from students’ own employer or some other organisation. Students should reserve one year for their thesis, if they are working full time alongside their studies.

Laurea offers a wide range of complementary studies. Students may choose them (30 credits) according to their own needs and interests to support their individual learning outcome goals. If they do not have previously acquired business competence, they may choose study units such as Management Accounting and Control in Services, Service Marketing and Selling, or Pricing in Service Business. They can deepen their service design competence by choosing study units such as Tools for Visual Communication or Visual Research Methods in Design. They can also enhance their facilitation skills. At the beginning of the studies, a tutoring discussion is carried out with each student to plan the complementary studies.

The face-to-face instruction days are arranged on three consecutive days each month. Evening classes are on Thursdays and Fridays. The face-to-face instruction days include brief introductions to various themes, work in small groups and group discussions. Visiting experts and service designers may attend these instruction sessions. Active attendance of students on the instruction days is extremely important.

Because the student group is international, experts representing different cultures and backgrounds will provide different perspectives, which expands the view on various operating environments.

The programme is taught in English. 

Employment opportunities

Employment opportunities are good, both nationally and internationally. You may become a consultant, work as a service developer, or start a business of your own. The education provides you with skills and competence for different jobs that require expertise in service design. Depending on the organisation, your job title could be Development Manager, Service Developer, Customer Experience Manager, Service Designer or Business Designer.

The entrance examination

The applicants have been announced of the changed entrance arrangements.

The material for entrance examination:

The programme is suitable for students with genuine interest in service innovation and design and who are ready to share their knowledge and experience with their peer-students. They are willing and capable of working with people representing different cultures and educational and professional backgrounds. The varying, multidisciplinary backgrounds of the students is a fruitful ground for innovation and creative thinking and thus a significant strength of the programme.

Commitment is expected of the students, as it affects the learning experience and outcomes of the entire group.

What does it mean when you say that the studies are flexible?  

You can both study and go to work, but it is important to attend the face-to-face instruction days. You do not necessarily have to choose any study units as your complementary studies; instead, you can participate in research and development projects. You may also pedagogise your job, that is, earn credits for what you do at work. These opportunities will be discussed both at the beginning of the studies and later on during the programme.

Schedule of the studies

Compulsory study units

  • Orientation for the studies 3.9. at 9.00 -16.30
  • Design Thinking, 5 ects, 4.-5.9.2020 at 9.00 - 16.30
  • Deep Customer Insights through Ethnographic Research, 5 ects, 2.10., 7.11. & 4.12.2020 at 9.00 -16:30
  • Service Logic-Based Strategic Management, 5 ects, 3.10., 6.11. & 3.12.2020 at 9.00 -16:30
  • New Service Development and Innovative Business Models, 5 ects, 4.3., 8.4. & 8.5.2021 at 9.00 -16:30
  • Futures Thinking and Foresight Methodologies, 5 ects, 7.1., 5.3. & 7.5.2021 at 9.00 -16:30
  • Service Design Process and Methods, 5 ects, 4.-6.2.2021 at 9.00 -16:30
  • Master's Thesis Workshop 8.1., 6.5., 8.10 and 13.11.2021 at 9.00-16.30

Compulsory studies (picture format)

ELECTIVE STUDY UNITS AT LEPPÄVAARA CAMPUS IN ENGLISH 2020

BUSINESS AND LEADERSHIP COMPETENCES IN SERVICE INNOVATION

  • Service Marketing and selling, 5 ects 11.01. at 9-16:30, 27.2., 17.4. & 8.5. at 16:30-19:30
  • Management Accounting and Control in Services, 5 ects 19.-21.3.20 at at 9-16:30
  • Change Leadership and Service Culture 5 ects 3.10., 5.11. & 4.12.20 at 9-16:30

ADVANCED COMPETENCES IN SERVICE INNOVATION AND DESIGN

  • Social Innovation and Social Responsibility, 5 ects 18.4. & 7.5.20 at 9-16:30
  • Visual Research Methods in Design, 5 ects Virtual study unit
  • Service Design in Digital Context, 5 ects 5.9., 1.10. at 9-16:30 & 6.11. at 16:30-19:30
  • Analysing Qualitative Data, 5 ects 2.10., 7.11. & 3.12 at 9-16:30
  • Current Topics in Service Design, 5 ects Ongoing study unit, no contact sessions

OPERATIONAL SKILLS FOR SERVICE INNOVATION AND DESIGN

  • Capital Investment Analysis, 5 ects 23.-24.10. at 9-16:30, 3.12. at 16:30-19:30
  • Tools for Visual Communication in Service Design, 5 ects
  • Facilitation Skills for Service development 5 ects 4.9., 6.11. & 5.12. at 9-16.30
  • Entrepreneurship as part of a career, 5 ects Implementation, please contact the teacher of the study unit

BUSINESS AND LEADERSHIP COMPETENCES IN SERVICE INNOVATION 2021

  • Service Marketing and selling, 5 ects 9.1. at 9.00 - 16.30, 5.3. at 16.30 - 19.30 and 10.4. at 9.00 - 16.30
  • Management Accounting and Control in Services, 5 ects 18.-20.3. at 9.00 - 16.30
  • Change Leadership and Service Culture 5 ects 9.10., 11.1. and 3.12. at 9.00 - 16.30

ADVANCED COMPENTENCES IN SERVICE INNOVATION AND DESIGN

  • Design for social innovation 5 ects 6.3. and 9.4. at 9.00 - 16.30 and 6.5. at 16.30 - 19.30
  • Visual Research Methods in Design, 5 ects Virtual study unit
  • Service Design in Digital Context, 5 ects 4.9., 12.11. and 2.12. at 9.00 - 16.30
  • Current Topics in Service Design, 5 ects Ongoing study unit, no contact sessions

OPERATIONAL SKILLS FOR SERVICE INNOVATION AND DESIGN

  • Capital Investment Analysis, 5 ects 19.10. - 30.10, at 9.00 - 16.30, 3.12. at 16.30 - 19.30
  • Tools for Visual Communication in Service Design, 5 ects 7.1., 4.2. 4.3. at 16.30 - 19.30
  • Facilitation Skills for Service development 5 ects 3.9., 7.10., 4.12. at 9.00 - 16.30
  • Entrepreneurship as part of a career, 5 ects Implementation, please contact the teacher of the study unit


Pricing in Service Business, 5 ects, virtual studies (Summer studies May-August 2021)
Cross Cultural Issues in Service Design 5 ects (Summer studies May-August 2021)

Minor changes are possible.    
 

See the curriculum

Read the full curriculum (PDF) >>

Tuition fees and grants

Non-EU/EEA area students who have been selected through the Finnish joint application for admission to degree programmes taught in English are charged tuition fees.

Tuition fee: €10000/ academic year for non EU/EEA students.

Grants are intended for students paying yearly tuition fee in accordance with the grant fund regulations. The grants are provided to students applying for them provided that the student has completed at least 60 credits of studies that count towards their degree programme in the previous academic year ending on 31st July. ​The size of any grant is to be at most equivalent to 1​0% of the yearly tuition fee​.

Read more about the tuition fees and grants >>

 

More information:

Master of Business Administration, Service Innovation and Design Leppävaara, 25 study places

  • Studies begin: Fall 2021
  • Mode of teaching: Blended Learning
Apply at Studyinfo 

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