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Service innovation and design are globally at the forefront of research and practice priorities and they have become core competencies in all professions. This unique Master's degree programme provides a holistic approach to different aspects of service innovation and development. Furthermore, students can flexibly study and have a job.

Basic information

  • Degree programme: Service Innovation and Design
  • Degree title: Master of Business Administration
  • Duration of studies: 90 ECTs, 1,5-2,5 years

Applicants must have a suitable Bachelor's or Master's degree completed at a university or a university of applied sciences and at least two years (24 months) of work experience acquired after date of graduation.

What do Service innovation and design studies include?

Laurea’s Service Innovation and Design (SID) degree programme takes a multidisciplinary approach. Students develop their business competence in service innovation (e.g. futures thinking, change leadership, development of business models) and service design competence (e.g. deeply knowing the customers/end-users, design thinking). 

In addition to the compulsory study units (30 credits), the degree programme includes a thesis (30 credits), which is an extensive project managed by the student. The assignment may come from students’ own employer or some other organisation. Students should reserve one year for their thesis, if they are working full time alongside their studies.

Laurea offers a wide range of complementary studies. Students may choose them (30 credits) according to their own needs and interests to support their individual learning outcome goals. If they do not have previously acquired business competence, they may choose study units such as Management Accounting and Control in Services, Service Marketing and Selling, or Pricing in Service Business. They can deepen their service design competence by choosing study units such as Tools for Visual Communication or Visual Research Methods in Design. They can also enhance their facilitation skills. At the beginning of the studies, a tutoring discussion is carried out with each student to plan the complementary studies.

The face-to-face instruction days are arranged on three consecutive days each month. Evening classes are on Thursdays and Fridays. The face-to-face instruction days include brief introductions to various themes, work in small groups and group discussions. Visiting experts and service designers may attend these instruction sessions. Active attendance of students on the instruction days is extremely important.

Because the student group is international, experts representing different cultures and backgrounds will provide different perspectives, which expands the view on various operating environments.

The programme is taught in English. 

Employment opportunities

Employment opportunities are good, both nationally and internationally. You may become a consultant, work as a service developer, or start a business of your own. The education provides you with skills and competence for different jobs that require expertise in service design. Depending on the organisation, your job title could be Development Manager, Service Developer, Customer Experience Manager, Service Designer or Business Designer.

The entrance examination

The entrance examination involves advance material. The entrance examination consists of a three-hour written test. Some of the questions are related to the articles included in the advance material. The second part of the examination is a group discussion. 

The programme is suitable for students with genuine interest in service innovation and design and who are ready to share their knowledge and experience with their peer-students. They are willing and capable of working with people representing different cultures and educational and professional backgrounds. The varying, multidisciplinary backgrounds of the students is a fruitful ground for innovation and creative thinking and thus a significant strength of the programme.

Commitment is expected of the students, as it affects the learning experience and outcomes of the entire group.

What does it mean when you say that the studies are flexible?  

You can both study and go to work, but it is important to attend the face-to-face instruction days. You do not necessarily have to choose any study units as your complementary studies; instead, you can participate in research and development projects. You may also pedagogise your job, that is, earn credits for what you do at work. These opportunities will be discussed both at the beginning of the studies and later on during the programme.

See the curriculum

Tuition fees and grants

Non-EU/EEA area students who have been selected through the Finnish joint application for admission to degree programmes taught in English are charged tuition fees.

Tuition fee: €10000/ academic year for non EU/EEA students.

Grants are intended for students paying yearly tuition fee in accordance with the grant fund regulations. The grants are provided to students applying for them provided that the student has completed at least 60 credits of studies that count towards their degree programme in the previous academic year ending on 31st July. ​The size of any grant is to be at most equivalent to 1​0% of the yearly tuition fee​.

Read more about the tuition fees and grants >>


More information:

Master of Business Administration, Service Innovation and Design Leppävaara, 25 study places

  • Studies begin: Fall 2020
  • Mode of teaching: Blended Learning
  • Teaching time: Information will be published by the start of the application period
Apply at Studyinfo 

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SID blog

SID blog is a place for the SID students and the faculty members to share their ideas and experiences.

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Next application period 8.-22.1.2020

How to apply to Laurea

Get more information about the student selection process, timetables and entrance exams.

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