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The programme is implemented as blended learning studies and the teaching language is English. The next application period for this programme is from January 5th to January 19th.

Basic information

  • Degree programme: Service Innovation and Design
  • Degree title: Master of Business Administration
  • Duration of studies: 90 ECTs, 1,5-2,5 years

Applicants must have a suitable degree completed at a university or a UAS and at least two years of relevant work experience acquired after graduation.

Work experience must be related to the degree you are applying for or related to the degree you have graduated from.

Programme content

The programme is suitable for students with genuine interest in Service Innovation and Design and who are ready to share their knowledge and experience with their peer-students. The varying, multidisciplinary backgrounds of the students are a fruitful ground for innovation and creative thinking and a significant strength of the programme.

Core competence

You will develop your business competence in service innovation and service design competence. In addition to the compulsory study units (30 credits), the degree programme includes a thesis (30 credits).

Design Thinking 5 ECTS

In the Design Thinking course, you will learn to classify the principles of design thinking, apply design thinking approach and basic tools in innovation processes. Also, you will develop the skills required in creative thinking.

Service Logic-Based Strategic Management 5 ECTS

You will be able to explain the strategic shift to service-based business logic and its impact on corporate level, analyse a company’s strategy and strategic choices and master the key concepts, principles and methods of strategic management.

New Service Development and Innovative Business Models 5 ECTS

In this course, you will learn to develop service logic into a business model, develop and model innovative service systems, concepts and processes.

Deep Customer Insights Through Ethnographic Research 5 ECTS

During this course, you will learn to use the ethnographic approach in service development, apply qualitative research methods, discover unarticulated customer/user needs and envision the opportunities. You will also learn to analyse customer/user experiences across all the touch points of an organisation.

Service Design Process and Methods 5 ECTS

You will be able to explain the principles of service design and use service design processes and methods.

Futures Thinking and Foresight Methodologies 5 ECTS

This course will help you to understand the principles of futures thinking, use foresight methods and practices in service innovation.

Master Thesis 30 ECTS

Complementary competence, 30 ects

Students may choose complementary competencies according to their own needs and interests. If you do not have previously acquired business competence, you may choose study units such as Management Accounting and Control in Services, Service Marketing and Selling, or Pricing in Service Business. You can deepen your service design competence by choosing study units such as Tools for Visual Communication or Visual Research Methods in Design. You can also enhance your facilitation skills. However, you do not necessarily have to choose any study units as your complementary studies; instead, you can participate in research and development projects. You can also earn credits for what you do at work.

See the curriculum

Read the full curriculum (PDF) >>

Studying in the Service Innovation and Design programme

The face-to-face instruction days are arranged on three consecutive days each month which are important to attend. Evening classes are on Thursdays and Fridays. The face-to-face instruction days include brief introductions to various themes, work in small groups and group discussions. Visiting experts and service designers may attend these instruction sessions.

Study Schedule

Compulsory studies

Date Content
2.9.2021 at 9-16:30 Orientation day
3.-4.9.2021 at 9-16:30 Design Thinking, 5 ects
9.10., 12.11. & 4.12.2021 at 9-16:30 Deep Customer Insights through Ethnographic Research, 5 ects
8.10., 13.11. & 3.12.2021 at 9-16:30 Service Logic-Based Strategic Management, 5 ects
15.1., 4.3. & 7.5.2022 at 9-16:30 Futures Thinking and Foresight Methodologies, 5 ects
3.2.-5.2.2022 at 9-16:30 Service Design Process and Methods, 5 ects
5.3., 1.4. & 6.5.2022 at 9-16:30 New Service Development and Innovative Business Models, 5 ects
14.1., 5.5., 3.9., 7.10., 12.11. at 9-16:30 Master´s Thesis Workshop

You can also download the schedule in PDF format >>

Elective studies

Date Content
3.9., 7.10., 4.12.2021 at 9-16:30 Facilitation skills for service development
2.9., 12.11., 2.12.2021 at 9-16:30 Service Design in Digital Context
11.9., 16.10., 20.11.2021 at 9:00-16:30 Qualitative Research Methods
9.10, 11.11. & 3.12.2021 at 9-16:30 Change Leadership and Service Culture
29.10. & 30.10 at 9-16:30, 3.12.2021 at 16:30-19:30 Capital Investment Analysis
15.1, 4.3. & 31.3.2022 at 9-16:30 Service Marketing and Selling
4.2. & 4.3. at 16:30-19:30 and 18.3.-19.3.2022 at 9-16:30 Management Accounting and Control in Services
5.3. & 1.4. at 9-16:30, 6.5.2022 at 16:30-19:30 Design for social innovation
13.1., 3.2., 3.3. & 5.5.2022 at 16:30-19:30 Tools for Visual Communication in Service Design
Virtual study unit in spring 2022 Visual Research Methods in Design
Virtual study unit, May-August 2022 Pricing in Service Business
Virtual study unit, May-August 2022 Cross Cultural Issues in Service Design
8.10., 11.11. & 1.12.2022 at 9-16:30, Leppävaara Change Leadership and Service Culture
1.9. at 9-16:30, 6.10., 10.11. & 1.12.2022 at 16:30-19:30 Service Design in Digital Context
2.9., 10.11. & 3.12.2022 at 9-16:30 Qualitative Research Methods
28.10. & 29.10. at 9-16:30, 2.12.2022 at 16:30-19:30 Capital Investment Analysis
3.9., 7.10. & 2.12.2022 at 9-16:30 Facilitation skills for service development

You can also download the schedule in PDF format >>

Employment opportunities

Employment opportunities are good, both nationally and internationally. You may become a consultant, work as a service developer, or start a business of your own. The Service Innovation and Design programme provides you with skills and competence for different jobs that require expertise in service design. Depending on the organisation, your job title could be Development Manager, Service Developer, Customer Experience Manager, Service Designer or Business Designer.  

Tuition fees and grants

Non-EU/EEA area students who have been selected through the Finnish joint application for admission to degree programmes taught in English are charged tuition fees.

Tuition fee: €10000/ academic year for non EU/EEA students.

Grants are intended for students paying yearly tuition fee in accordance with the grant fund regulations. The grants are provided to students applying for them provided that the student has completed at least 60 credits of studies that count towards their degree programme in the previous academic year ending on 31st July. The size of any grant is to be at most equivalent to 10% of the yearly tuition fee.

Read more about the tuition fees and grants

Eligibility requirements

Applicants to Master's programmes must have a previous Bachelor's or Master's degree completed at a university or a university of applied sciences and at least 24 months of subsequent work experience in the field being applied to or the field of the previous higher education degree.  

The required work experience must be acquired after the date of graduation indicated in the applicant’s bachelor’s/master’s degree certificate. However, if an applicant has completed a Finnish post-secondary higher-level qualification (opistotason tutkinto) prior to the Bachelor's/Master's degree, work experience after such will also be considered. Work experience acquired until 31st July 2021 will be considered
All required certificates must be uploaded to the application form by 27th January 2021 15.00.

Entrance exam

The entrance exam for this programme is two-phased. Both phases of the exam must be completed at an acceptable level in order to be considered for admission.

The first phase of the entrance exam is a written entrance assignment. The written assignment instructions will be sent to eligible applicants in mid March. The applicant submits the individually completed written entrance assignment by 6th April 2021. An email message about the selections for the second phase will be sent  at latest on 30th April 2021. Applicants will also be notified if  they are not selected for the second phase.

Second phase is a video session. 45 applicants will be selected for the second phase of the exam. The selection for the second phase will be based on the points achieved on the written assignment. The video sessions (max one hour) take place on 4th or 5th May 2021.

The final admission to the Laurea Masters programmes will be based on the results of the both phases, the written entrance assignment and the video session.

Open UAS courses

If you find this programme interesting, be sure to check out our Open UAS courses, that you can complete through open UAS during the spring 2021:

Customer Experience in the Digital Era

This course brings together designing and managing customer experience in the digital era, drawing on the latest work from the Cambridge Service Alliance. The course incorporates the practical use of frameworks and methods developed in Cambridge that have been tried and tested with over 350 companies worldwide.

Read more and sign up >>

Introduction to Service Design Process and Methods

This online course provides you with the theoretical framework and key concepts behind service design and introduces you to the design process, methods, and tools. The aim is give you an understanding of the possibilities and limitations of service design and encourage you to reflect the use, usability, and outcomes of the various elements of service design.

Read more and sign up >>

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Apply January 2022

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Seven Bachelor's degree programmes and three Master's degree programmes will be open for applying.

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