Degree Programme in Service Innovation and Design
Get to the forefront of recent development in the service innovation and design field!
Next application period for this programme is on the 4th - 18th of January 2023.
- Degree programme: Service Innovation and Design
- Degree title: Master of Business Administration
- Duration of studies: 90 ECTs, 1,5-2,5 years
Applicants must have a suitable degree completed at a university or a UAS and at least two years of relevant work experience acquired after graduation.
Work experience must be related to the degree you are applying for or related to the degree you have graduated from.
Student story: Taika
How can service innovation be stimulated, implemented, and sustained? In this Service Innovation and Design programme, you will acquire multidisciplinary knowledge of service innovation and design through advanced studies of different service theories and their implications for service innovation and design practice. SID programme combines service business and service design competences, and brings you to the forefront of recent developments in the field.
Service business requires distinctive approaches to strategy, innovation, and design. The compulsory core competence studies focus on service logic driven innovation and design competences.
The elective complementary competence studies enable you to pursue your specific interests:
- in extending business and leadership competencies,
- in advanced competences in service innovation and design, and
- in operational skills for service innovation and design.
The aim of the master's thesis is to develop your ability to carry out a demanding service development project independently, and report it according to academic standards.
The scope of this programme is 90 ECTS. It consists of compulsory core competence, complementary competence and master’s thesis.
Core competence 30 ECTS
You will learn to critically evaluate and purposefully, creatively, and profitably develop the strategies, revenue models and concepts for a service business. You will learn to understand service value, create a vision, develop it, and put it into action. You will learn how to align the sometimes superficially different interests of service providers, customers and other stakeholders to create the best value for all parties. The aim of the core competence studies is to gain proficiency in critical evaluation and to apply the systematic and innovative development of service businesses.
Studies consist of six study units:
- Design Thinking 5 ECTS You will learn the principles of design thinking, apply design thinking approach, and basic tools in innovation processes. You will also develop the skills required in creative thinking.
- Service Logic-Based Strategic Management 5 ECTS You will learn to explain the strategic shift to service-based business logic and its impact on corporate level, analyze a company’s strategy and strategic choices, and master the key concepts, principles and methods of strategic management.
- New Service Development and Innovative Business Models 5 ECTS You will learn to develop service logic into a business model, develop and model innovative service systems, concepts and processes.
- Deep Customer Insights Through Ethnographic Research 5 ECTS You will learn to use the ethnographic approach in service development, apply qualitative research methods, and discover unarticulated customer/user needs. You will also learn to analyze customer/user experiences across all the touchpoints of an organization.
- Service Design Process and Methods 5 ECTS You will be able to understand the principles of service design and the use of service design processes and methods.
- Futures Thinking and Foresight Methodologies 5 ECTS You will learn to understand the principles of futures thinking, use foresight methods and practices in service innovation.
Complementary competence, 30 ECTS
You can choose complementary competence study units according to your own needs and interests. If you have not previously acquired business competence, you may choose study units such as Management Accounting and Control in Services or Service Marketing and Selling. You can deepen your service design competence by choosing study units such as Tools for Visual Communication or Visual Facilitation Skills for Service Methods. However, you do not necessarily have to choose any study units as your complementary studies; instead, you can participate in research and development projects or you can earn credits for what you do in your current working life (at work).
Master’s thesis 30 ECTS
The aim of the master's thesis is to develop your ability to carry out a demanding service development project independently. You will deepen your ability to apply selected theories and concepts in practice, as well as your analytical skills, your project management and R&D competence, and your social skills.
Studying in the Service Innovation and Design programme
Service Innovation and Design programme is interdisciplinary master’s programme that is implemented as blended learning studies. The language of teaching is English. The degree takes for part-time students on average 1.5-2.5 years to complete.
Studies in this programme include daytime teaching, evening teaching and weekend teaching. Teaching is mainly carried out as contact teaching (core competence studies), but parts of the studies may also be implemented online. Face-to-face instruction days are arranged on 2-3 consecutive days in each month (Thursday, Friday, Saturday). The face-to-face instruction days are mandatory and include brief introductions to various themes, work in small groups and group discussions. Visiting experts in the field may attend these sessions. The complementary study units are mainly carried out as distance learning (online). They follow their own schedule that is planned separately for each semester (autumn, spring, summer).
This programme is suitable for students with genuine interest in service innovation and design profession, and who are ready to share their knowledge and experience with their peers. The varying, multidisciplinary backgrounds of students form international and heterogeneous cohorts that are a fruitful ground for innovation and creative thinking, which is a significant strength of the programme.
Learning is linked to workplace development and students’ personal goals. The learning environment is formed by a competence network, an innovation environment, a platform for competence development and structures that support learning. Instruction strives to create a learning process that becomes apparent through progressive problem solving, continuous learning, and developing and exceeding oneself.
Master’s degree modules include flexible possibilities for you to build up your competence; professional growth and professional degree. You can deepen or extend your competence through your choice of complementary competence modules and topic of thesis, and by participating in projects. Complementary study units enable you to pursue your specific interests, and they can also include research and development projects, shared intensive courses, and conferences arranged e.g., with Laurea’s partners.
Teaching of core competence study units is organized on following dates in 2023-2024:
Autumn semester 2023
- 7th, 8th and 9th of September, 2023
- 5th, 6th and 7th of October, 2023
- 2nd, 3rd and 4th of November, 2023
- 30th of November, 1st and 2nd of December, 2023
Spring semester 2024
- 11th, 12th and 13th of January, 2024
- 8th, 9th and 10th of February, 2024
- 7th, 8th and 9th of March, 2024
- 4th, 5th and 6th of April, 2024
- 2nd, 3rd and 4th of May, 2024
The complementary study units have their own schedule.
Employment opportunities with this degree are good both nationally and internationally. A master's degree will deepen and expand your competence and give you eligibility for roles where a postgraduate degree is required. You may become a consultant, work as a service developer, or start a business of your own. The Service Innovation and Design programme provides you with skills and competence for different jobs that require expertise in service design.
Internationality in studies
Internationality at Laurea means opportunities for being active in various multicultural settings, developing your language skills, going on student exchanges, and taking part in international research and development (R&D) projects. Students in the Service Innovation and Design programme are from all around the world and internationality is a part of everyday studies in the programme. There are also international guest lecturers in the programme.
Tuition fees and scholarships
Non-EU/EEA area students in degree programmes taught in English are charged tuition fees.
Tuition fee: €10000/ academic year for non EU/EEA students.
Applicants to Master's programmes must have a previous Bachelor's or Master's degree completed at a university or a university of applied sciences and at least 24 months of subsequent work experience in the field being applied to or the field of the previous higher education degree.
The required work experience must be acquired after the date of graduation indicated in the applicant’s bachelor’s/master’s degree certificate. However, if an applicant has completed a Finnish post-secondary higher-level qualification (opistotason tutkinto) prior to the Bachelor's/Master's degree, work experience after such will also be considered. Work experience acquired until 31st July 2023 will be considered
All required certificates must be uploaded to the application form by 26th January 2023 15.00.
Service Innovation and Design
Service Innovation and Design
The students to the Master Degree Programme in Service Innovation and Design are selected with a two-phase entrance examination. The first phase is a written entrance assignment to be submitted online by 9th April 2023 and the second phase is an online interview that takes place 2nd – 3rd May 2023.
All eligible applicants will receive the instructions for the written assignment by email by 20th March 2023. 45 applicants will be selected for the second phase of the exam. The selection for the second phase will be based on the points achieved on the written assignment. Both phases of the exam must be completed at an acceptable level in order to be considered for admission.
Open UAS courses
If you find this programme interesting, be sure to check out our Open UAS courses, that you can complete through open UAS.
Master's degree student Taika: "Curiosity and doing things together at the core of service design"
Student interview with Taika Rantanen, who is studying in the Master's degree programme in Service Innovation and Design.Read more
SID graduate: Service design drives me forward
Alumna Eliisa: “During my studies, I realized that everything I had done before in my work and studies could be combined into service design. It gives you a framework, tools, and a creative mindset”.Read more
Master programme in Service Innovation and Design, Laurea University of Applied Sciences, Leppävaara, 30 study places, apply 4th - 18th Jan 2023
- Studies begin: Autumn 2023
- Mode of teaching: Blended learning
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