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Event

Visibility Builds Business- Seminar at Laurea Hyvinkää campus

Date and time

10.12.2026 klo 08:15 – 13

Price

Free of charge

Address

Laurea Hyvinkään kampus

Uudenmaankatu 22, 05800 Hyvinkää

Welcome to the Autumn Visibility Builds Business seminar at Laurea Hyvinkää campus on 10.12.2026. The event is intended for companies and students, Its theme is s international business and how the media affects companies. The event is in English. 

The purpose of the seminar is to showcase Laurea’s unique P2P project-based learning model and the amazing key partners who make it possible. The event is organized by Laurea’s business students and exchange students at the Laurea Hyvinkää campus. 

The event will begin in the Rauhala Hall of the Hyvinkää campus with a speech by Ilkka Kurkela. The keynote speaker of the event will be Katriina Pajari, supervisor of correspondents from Helsingin Sanomat.

Why is it important to attend?

This seminar is an excellent opportunity to network and learn about the diverse services Laurea offers to companies and the possibilities of becoming a key partner. 

Students will present P2P projects completed in spring 2026, giving you the opportunity to see project results firsthand. These projects have been carried out in collaboration with Laurea’s key and partner organizations. 

The projects highlight various areas of business and offer organizations the chance to become future project clients and to network with different stakeholders. 

The event is free of charge. Seats fill up quickly, be sure to register early and secure your spot at this inspiring autumn seminar morning! Please note that remote participation is not available. 

Registration

Seminar Program:

8:15–9:00 Breakfast
9:00–9:15 Opening seminar
9:15–9.55 Katriina Pajari
9:55-10:20 Second speaker
10:20-10:30 Third speaker
10:40–12:15 Onward – presentations in the classroom
12:15 → Self paid lunch

Katriina Pajari, Helsingin Sanomat, leader of foreign desk

Katriina Pajari is a seasoned journalist at Helsingin Sanomat, currently leading the newspaper’s foreign desk while writing regular columns on global affairs. Over the course of her career, she has served as the Beijing bureau chief (China correspondent) and reported extensively from crisis zones, including the war in Ukraine. She is widely recognized for her investigative depth and multifaceted background across diverse newsroom departments.

PROJECT SEMINAR THEME

Customer-Oriented Business 

In customer-oriented business, the expectations and needs of the client company guide all activities. The goal is to create value for the customer by understanding their challenges and objectives. This approach aims to respond effectively and with a customer- centred mindset. 

Marketing Projects 

Marketing projects are structured entities designed to strengthen a company’s, product’s, or service’s marketing and market position. Projects may involve market research, campaigns, social media strategies, events, or product launches. The student team works with the client from planning to execution and final presentation of the results. 

HR and Financial Administration 

HR projects involve topics related to management and human resource administration. The client defines project-specific details based on their needs. 

International Projects 

In international projects, students work together with foreign partner schools and their students. The projects familiarize students with international and English-language work in projects, where the final product is usually produced for international companies.

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