Sustainable value creation research team

Aliabieva, L., Gurova, O., & Kucher, I. (2025). Mending Matters: Cultures and Contexts of Clothing Repair. Fashion Theory. 29(7), 889-897 (Editorial introduction to special issue) https://doi.org/10.1080/1362704X.2025.2574160

Gurova, O. (2024). Practice theory approach to Gen Z’s sustainable clothing consumption in Finland. Young Consumers, 25(3), 289–307.

Vänskä, A., Mickelsson, S., Morozova, D., Härkönen, H., Gurova, O., & Pirjatanniemi, E. (2023). Arctic childhood in data-driven culture: Wearable technology and children’s right to privacy in Finland. Critical Studies in Fashion and Beauty, 14(2), 263–285.

Irani, F., Maunula, S., Muotka, J. Leppäniemi, M., Kukkonen, M., Monto, S. & Parviainen, T.  2022. Brain dynamics of recommendation-based social influence on preference change : A magnetoencephalography study. Social Neuroscience. https://doi.org/10.1080/17470919.2022.2126001

Vänskä, A., & Gurova, O. (2022). The Fashion Scandal: Social media, identity and the globalization of fashion in the 21st century. International Journal of Fashion Studies, 9(1), 5–27.

Morozova, D., & Gurova, O. (2022). How the Practice of Commercializing Comes Together and Falls Apart in a Market of Wearable Technologies. Journal of Consumer Culture, 22(3), 674–691.

Morozova, D., & Gurova, O. (2021). Being like Others Versus Being Different: Wearable Technology and Daily Practices of Consumers 50+ in Finland and Russia. International Journal of Consumer Studies, 45(6), 1335–1356.

Gurova, O. (2021). In Search for a Moneymaking Machine: Policy Towards Fashion in Finland. International Journal of Fashion Studies, 8(1), 45–66.

Gurova, O. (2021). Many Faces of Patriotism: Patriotic Dispositive and Creative (Counter-)Conduct of Russian Fashion Designers. Consumption, Markets & Culture, 24(2), 169–193.

Gurova, O., Merritt, T., Papachristos, L., & Vajakaari, J. (2020). Sustainable Solutions for Wearable Technologies: Mapping the Product Development Lifecycle. Sustainability, 12(20), 8444.

Kautto, D., Kinnunen, X., Asikainen, S.-K., Huhtala, J.-P. (2025) Digital platform internationalization (2000-2025): Multidisciplinary thematic analysis and ontology of the field, Academy of International Business UK & Ireland, Surrey, UK.

Kinnunen, X., Kautto, D., Niittymies, A., Carrington, D., Asikainen, S.-K., Huhtala, J.-P. (2025) Involuntary Internationalization: Internationalization Motives in Digital Platform Ecosystems, Academy of International Business UK & Ireland, Surrey, UK. (BEST CONFERENCE PAPER – RUNNER UP AWARD)

Kinnunen, X., Kautto, D., Niittymies, A., Carrington, D., Asikainen, S.-K., Huhtala, J.-P. (2025) Involuntary Internationalization: Internationalization Motives in Digital Platform Ecosystems, Academy of Management Proceedings, Copenhagen, Denmark.

Back, H., Kautto, D., Hwang, S., Diehl, M.-R. (2025) Too Unique for Inclusion? A Mixed-Method Study of Disabilities in an International Organization, Academy of Management Proceedings, Copenhagen, Denmark.

Kautto, D., Kähäri, P., Smolander, A.-R. (2024) What are they looking at? The role of cognitive process of information gathering and processing in entrepreneurial attention allocation, Academy of Management Proceedings, Chicago, USA.

Kinnunen, X., Kautto, D., Asikainen, S.-K., Niittymies, A., Carrington, D. (2024) Unpacking Managerial Decisions in Platform Internationalization: Exploring Cognitive Shifts in Early-Stage Decision-Making, European International Business Academy, December, 12-15, Helsinki, Finland.

Kuuluvainen S., Antola S. & O. Gurova (2024) What customers want from the textile industry – secondhand consumer personas shed light on customer needs, https://urn.fi/URN:ISBN:978-951-799-708-9

Kortesalmi M., Gurova O., Maamies T., Pöyry P. & S. Vassinen (2024) ‘What feels comfortable’ – young adults’ reflections on sustainable clothing, Laurea Journal, https://journal.laurea.fi/mika-mukavalta-tuntuu-nuorten-aikuisten-pohdintoja-kestavasta-vaatetuksesta/#e3500de8

Pöyry P., Gurova O., Kortesalmi M., Maamies T. & S. Vassinen (2024) Promoting sustainable clothing culture requires changes at systemic level, Laurea Journal, https://urn.fi/URN:ISBN:978-951-799-708-9

Prits E., Gurova O. (2024) Crafting Consciousness in Fashion: An Upcycling Workshop for Gen Z, Laurea Journal, https://journal.laurea.fi/crafting-consciousness-in-fashionan-upcycling-workshop-for-gen-z/#0e531d5f

Kautto, D., Kähäri, P., Smolander, A.-R. (2023) What are they looking at? The role of cognitive process of information gathering and processing in entrepreneurial attention allocation, European International Business Academy, December, 15-17, Lisbon, Portugal.

Kautto, D., Kähäri, P., Smolander, A.-R. (2023) Entrepreneurial decision-making in start-up location choice: The role of founder’s cognitive process and decision-making heuristic. Babson Entrepreneurship Conference, June 7-10, Knoxville, Tennessee, USA.

Prits E., Gurova O., Kortesalmi M. (2023) Design thinking workshop as an educational nudge for sustainable fashion consumption, Laurea Journal, https://journal.laurea.fi/design-thinking-workshop-as-an-educational-nudge-for-sustainable-fashion-consumption/#0e531d5f

Prits E., Gurova O. (2023) Understanding Generation Z’s (un)sustainable fashion consumption: Insights from an Empathy Workshop for the VISU project, Laurea Journal, https://journal.laurea.fi/understanding-generation-zs-unsustainable-fashion-consumption-insights-from-an-empathy-workshop-for-the-visu-project/#0e531d5f.

Smolander, A.-R., Kautto, D., Kähäri, P. (2023) The Role of Social Capital in Location Perceptions of Startup Founders: Information Asymmetry in Early-Stage Location Decisions. AIB Warsaw, July 5-9, Warsaw, Poland.

Maunula, S. 2022. Barriers to skills development of the low-educated – experiences of employed people in Vantaa. 3UAS conference: Leadership and entrepreneurship – part 4. ISBN 978-952-7474-23-5. https://julkaisut.haaga-helia.fi/3uas-konferenssi-johtaminen-ja-yrittajyys/#matalasti-koulutettujen-osaamisen-kehittamisen-esteet-vantaalaisten-tyossakayvien-kokemuksia-38

Asikainen, S. K., Falana, W., Huhtala, J.-P., Kautto, D., Kinnunen, X., & Lashkova, K. (2026) Platform Playbook: Designing, Scaling, and Governing Digital Platform Ecosystem Across Borders. Aalto University School of Business. ISBN 978-952-64-9679-5, https://aaltodoc.aalto.fi/items/83a50da1-8b46-4a0f-a3a1-ed33ce989a7a 

Gröhn, S., Wallin, H., Vitikka, M. & Wanhalinna V. 2026. Return to the table – lessons for utilising food side streams. Laurea University of Applied Sciences separate publication. ISBN: 978-951-799-738-6, Return to the table – lessons for utilising food side streams

Lappalainen, O., Maunula, S., Rossander, A., Saastamoinen, K., Seppälä, M., Tapiovaara, R., Wallin, H & Vlahopoulou, E. 2026. From electronic scrap to the circular economy of electronics – operating models, experiments and lessons. Laurea University of Applied Sciences separate publication. ISBN:978-951-799-736-2, From electronic scrap to the circular economy of electronics – operating models, experiments and lessons – Theseus

Hytönen, K., Kanerva, M. & Maunula, S. 2025. Decision-making phenomena in managing a diverse work community. Laurea publications. https://urn.fi/URN:ISBN:978-951-799-727-0 

Maunula, S. & Peltomaa, V. 2024. A sustainable working life is built on understanding and acceptance of humanity. In the publication Future-proof Business – humane leadership, humane working life. Pages 119-124. https://urn.fi/URN:ISBN:978-952-328-436-4

Maunula, S. 2024. Fully fit-to-work people are mythical creatures – why do we need the label ‘partially able-to-work’? Laurea Journal. http://urn.fi/URN:NBN:fi-fe202402278916

Maunula, S. 2024. Is it time to do away with the ‘kukkahattutäti’ stereotype? – word choices matter. Laurea Journal. http://urn.fi/URN:NBN:fi-fe202402268694

Vänska, A., & Gurova, O. (2024). Understanding Fashion Scandals: Social Media, Identity and Globalization. London: Bloomsbury Academics, 248 p.

Turunen, A., Uhlbäck-Ropponen, H., Colliander, H., Wallin, H., Lybäck, H., Kantala, J., Salo, L., Tolvanen, M., Vitikka, M. Lindholm, R., Gröhn, S., Minkkinen, S., Sarén, S., Kärkäs, S. & Hiltunen, T. 2023. More Responsible Table Setting. Laurea University of Applied Sciences separate publication. ISBN:978-951-799-672-3. More Responsible Table Setting – Theseus

Maunula, S. Working life is full of people with specific work abilities. 28.11.2025. Targeted campaign. Trusted Employee. Vastuu Group. https://luotettavatyontekija.vastuugroup.fi/blogi/tyoelama-on-tasmatyokykyisia-taynna 

Maunula, S., Heiniö, M. & Launiainen, T. Whose responsibility is the employee’s well-being? Corporate Responsibility Reporting ABC – podcast. https://soundcloud.com/laurea-ammattikorkeakoulu/yritysvastuuraportoinnin-abc-jakso-9-kenen-vastuulla-tyontekijan-hyvinvointi-on?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing