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Kurssi on MOOC -tyyppinen eli ''Massive Open Online Course'' verkkopohjainen opinto. Opinnot voit suorittaa itsenäisesti oman aikataulusi mukaan verkko-oppimisalustalla.


  • Hakuaika: 8.5.-21.5.2023
  • Ajoitus: 1.6.-7.8.2023
  • Laajuus: 2 op
  • Sijainti: Online
  • Hinta: 0 €

Course content

Digital marketing knowledge and tools are essential in todays business. In this course, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The course is fully online so you can adjust the workload based on your schedule.

After completing the course you are able to:

  • analyze current trends in digital services
  • plan how to use digital sales channels
  • use digital tools to support marketing

In this course, Canvas -digital learning platform is in use. Canvas will be open by the beginning of the course.

Course material

Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library


The course is fully online so you can complete it according to your own schedule. Both required assignments have to be returned by 7th August 2023 when the course ends. Further details are available at the Canvas -learning platform.


The course is evaluated on a scale of pass / fail. To receive the grade "Pass", student must return both required assignment by the course deadline.

Contact Information

This course is coordinated by Laurea's MOOC team. Should you have questions about the course, please direct all inquiries to Please allow for a few working days for a response. Our response time may be longer during holidays.