Digital Marketing and Sales

Course content

The main themes in the course are:

• Digital Transformation
• Fundamentals of Digital Marketing
• Digital Marketing & Lead Acquisition
• Social Media Marketing
• Sales in Today's World
• Legal Issues
• Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications.

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet from August 28th till November 30th.

You will familiarize yourself with Google and Hubspot certificates. Lecturer will guide you in discussion forum if any help needed. Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 11th of September.

Guiding during the course: instructor is guiding in discussion forum and contacted via email. Students are able to discuss and share questions and answers in the Canvas discussion forum. Evaluation of the course is done by December.

 

Skills you will gain

• analyze traffic in digital channels
• plan digital customer experience
• plan marketing and sales for digital channels
• use digital tools in marketing and sales
• apply regulations for digital business

Student workload

One credit equals approximately 26.7 hours of work performed by the student.

Further information

The study unit corresponds to the requirements of Bachelor's level education.

Learning material

• Information about the material is announced on the learning platform.
• In addition this book is needed: Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)

 

Evaluation

The grading schema is: 5-1 Fail