Skip to content

The Mark Challenge

Laurea is organizing “The Mark Challenge” Finland’s event.


International competition for Master's students

“The Mark Challenge” is an international competition for master’s degree students. The competition is concentrating on luxury and premium service innovations and business models, and the Final will be held in Monaco in the spring of 2018.

By participating in Laurea's The Mark project studies you will be part of the international group of students taking part in The Mark 2017 challenge. If you are successful you could represent Laurea at the Monaco final.

The Mark Challenge will be implemented as The Mark, a five-credit project study module comprising:

  1. Participation in four coaching sessions to be held on Thursday evenings
  2. Group work and work on the team’s proposal for the competition
  3. The presentation of the team’s competition proposal to Finland's Mark Challenge jury
  4. A report that includes a review of literature on luxury and premium services, service innovations, and business models, and a description of progress of your own project, and reflection.

Kick Off October 12, 2017 4:30 PM Tikkurila. Satu Väkiparta & Kristiina Palmgren, Greetings from Luxury Finland will participate in the Kick Off event.
Coaching November 16, 2017 (Tikkurila) and November 30, 2017 (Leppävaara) 4:30 PM
Pitching to Finland's Mark Challenge jury January 15, 2018 4:30 PM Tikkurila

Finland's competition will be finished with pitching to the jury on January 15, 2018 4:30 PM Tikkurila.
Finland’s Mark Challenge jury

Chairman of the jury: Jukka Aminoff, Consultant and Author
Karolina Eroma, Field Sales Manager, Sisley Cosmetics
Kristiina Palmgren, Luxury Expert, Greetings From Luxury Finland
Siru Palmroos, Country Manager, Spalt PR Group
Mirva Saukkola, Journalist and Author
Laila Snellman, Managing director, Paparazzi Model Management
Satu Väkiparta, Luxury Expert, Greetings From Luxury Finland

The competition is supported by Balmuir.

More information: