Fundamentals of Subscription Economy

Course content

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Course consist of four modules:

• Introduction to Subscription Economy & SaaS
• Fundamentals of SaaS Companies
• Marketing & Sales
• Metrics

In addition you'll go through how to complete the course during the orientation module and you'll have the possibility to give feedback after the course.

After completing the course you are able to

• explain what is Subscription economy and Software as a Service delivery model
• explain the implications of subscription economy in everyday life
• identify the role of metrics in a value creation process
• identify new business opportunities enabled by subscription economy
• apply an understanding of digital marketing to build growth

Teaching methods

This course is online MOOC (Massive Open Online Course) course so you can complete it according to your own schedule.

• Virtual self-pace studies
• Bi-weekly individual assignments and online discussions 

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the course. 

Course contents done together with partner companies.

Course material

All the material and links can be found from Canvas workspace.

Evaluation

The course is graded with Aproved / Failed

Student needs to complete all the course modules to pass the course:

• Module learning material
• Module discussions
• Module quizzes
• Additional tasks & material