Siirry sisältöön

Basic information

  • Application period: 09.06.2021-18.08.2021
  • Date: 01.09.2021-31.12.2021
  • Scope: 10 ECTS
  • Location: Online course
  • Price: 150 €

Timetable

This is an online course, no physical presence in the campus required. Canvas learning platform is in use.

The course is fully online so you can adjust the workload based on your schedule. The schedule of the course and deadlines are in Canvas which will be open by the beginning of the course.

Content

The student is able to

  • analyze current trends in digital services
  • develop digital service processes
  • manage the digital customer experience
  • market digital services
  • plan how to use digital sales channels
  • use digital tools to support marketing
  • apply regulations of digital business

Digital marketing knowledge and tools are essential in todays business. In this course you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. 

Teaching methods

See in Canvas when open. There are about 6 submission deadlines.

 

Student workload

10 ECTS = 270 hours of work

Learning material

  • Kotler, Kartajaya, Setiawan (2016): Marketing 4.0.

Evaluation

The course is evaluated in a scale 1 - 5 /fail.

Assessment details are given in Canvas.

  • The grade is based on points collected from the assignments.

More information: