Siirry sisältöön

In order to sign up for this master's level course, you must have a previous Bachelor's degree or a Master's degree.

Basic information

  • Application period: 30.03.2021-10.05.2021
  • Date: 24.05.2021-15.08.2021
  • Scope: 5 ECTS
  • Location: Laurea Verkkokampus
  • Price: 75 €


The course is organized virtually on Canvas learning platform.

Recommended kick-off lecture on May 24 at 17.00 -18.30 (EET).

The course and assignments are divided into 5 Modules. The DL for handing in assignments is August 15, 2021.

Retake DL is September 19 Midnight, 2021.


The student is able to

  • understand the role of heuristics and biases in everyday decision making
  • explore the fields of behavioral economics and behavioral decision making
  • identify and apply psychological factors in business and public policy applications
  • evaluate development plans from behavioral perspective
  • analyze ethical aspects of behavioral interventions and nudges  


In this course you will learn the basics of behavioral economics. You will gain understanding on behavioral biases and heuristics that are apparent in human behaviour. In this course we will also take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business and public policy applications.

The course is divided into orientation and 5 Modules:

  • Module 1: General overview of behavioral insights in business and public policy
  • Module 2: Deeper into behavioral insights
  • Module 3: Ethical perspectives of behavioral interventions
  • Module 4: Behavioral insights into action
  • Module 5: Applying behavioral perspective

Teaching methods

The course is organized virtually on Canvas learning platform. The course contains planning and executing a small-scale real-life application of behavioral insights, and analysis of an existing development plan from a behavioral perspective.

You can reach the instructor and your fellow students through the Q&A discussion board on Canvas. You can use the Canvas Inbox or email messages. The instructor gives feedback on the Canvas learning platform.

Student workload

  • Orientation 8 hours.
  • Each module 25 hours.

Further information

The course corresponds to the requirements of Master's level education.

Students must be present in the first contact session or notify the teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the course in the place of the absent student.

In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the course.

Learning material

  • Hallsworth, M., & Kirkman, E. (2020). Behavioral insights. MIT Press.
  • Luca, M., & Bazerman, M. H. (2020). The Power of Experiments: Decision Making in a Data-Driven World. Mit Press.
  • Additional reading materials are given on Canvas learning platform. Students are also encouraged to search for (academic) literature sources.


The course will be evaluated on a scale of 1 to 5 / fail.

To pass the course you need to complete the Orientation assignment by Sunday, June 6, and to pass at least Module 1 by August 15. Your grade will be defined based on the Modules you have successfully completed. Individual assignments are evaluated on a complete / incomplete scale or in points (multiple choice tasks). To pass a multiple choice task the student needs to score at minimum 70% of the points.

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