Digital Analytics and Consumer Insight

The student is able to

• recognize the consumer behaviour offline and online (per main demographics)
• plan data collection points and methods online
• analyze data (e.g. aggregation, trends, comparison)
• visualize results (e.g. dashboards)
• plan consumer activation methods based on data

Content

• This is 100% online course, done in Canvas- platform.
• All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.

Grading

• H-5