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Basic information

  • Target audience: Anyone interested in digital analytics and consumer insight
  • Application period: 9.12.2020-15.2.2021
  • Date: 1.3.- 17.5.2021
  • Scope: 5 ECTS
  • Location: Online
  • Price: 75 €

The student is able to

  • recognize the consumer behavior offline and online (per main demographics)
  • plan data collection points and methods online
  • analyze data (e.g. aggregation, trends, comparison)
  • visualize results (e.g. dashboards)
  • plan consumer activation methods based on data

Content

  • This is 100% online course, done in Canvas- platform.
  • All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.

Grading

  • H-5

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