Digital Analytics and Consumer Insight
Learn to recognize consumer behavior in this online course! Plan, analyze and visualize data to plan consumer activation methods based on data.
- Target audience: Anyone interested in digital analytics and consumer insight
- Application period: 9.12.2020-15.2.2021
- Date: 1.3.- 17.5.2021
- Scope: 5 ECTS
- Location: Online
- Price: 75 €
The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection points and methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data
- This is 100% online course, done in Canvas- platform.
- All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.