The aim of the USCO project is to create new ways of working to utilize digitalisation by for example developing digital co-creation tool and roadmap for the future's digitalised business.

The main focus of the USCO - Using Digital Co-Creation for Business Development project is to develop Finnish companies capabilities to utilize digitalisation. The project explores digital business development on both organizational and service development level. USCO-project relies on experimentation and taking action when developing digitalisation.

Digitalisation will be researched from four different perspectives: leadership, open innovation, well-being at work and customer centricity.








Facts & Figures

Project Manager: Outi Kinnunen

Financier: Tekes

Funding: 1 000 000 €
Duration: 1.1.2016 - 31.12.2018

Project website




USCO project: Listen to the customer<img alt="" src="/en/update/Laureaimages/News%20pictures/Fennia%20USCO%20Laurea%20palvelumuotoilu%20yhteiskehittaminen%20asiakasymmarrys.jpg" style="BORDER:0px solid;" />USCO project: Listen to the customer