From co-production to co-creation
CoCo research project aims to identifying co-production/co-creation activities and roles in B-to-B service relationships and to developing models and management tools for effective and efficient co-creation of services. In addition to creating new scientific knowledge, an important aim of the project is to develop service design methods and a virtual platform for co-creation to be applied in companies offering B-to-B services.
- Implementation date10/1/2010 - 5/31/2013
- Research area
- Project typeKansallinen TKI