Analysis Tools

The CoCo Tool Kit is comprised of 5 individual tools. Although each tool serves its own individual purpose, the all are designed and optimised to seamlessly work together. Their overall aim is thereby to support the integration of co-creation activities in business practice.



1. The CoCo Interview

The CoCo Interview helps companies to better understand the current state of their business approach. Based on

the CoCo-framework, the interview comprises three sets of questions. The basic idea of the CoCo Interview is to provide companies with a set of specific questions which have proved to be helpful in structuring initial conversations with staff or business partners. The results emerging from the interviews can be analysed and presented  using tools such as the CoCo Continuum and/or the CoCo Tree.

2. The CoCo Self-assessment

While the CoCo interview is designed to foster an open conversation, the CoCo Self-assessment presents a more guided approach. Ultimately, however, both tools support the evaluation of the co-creation mindset of particular individuals or companies. Also based on the CoCo Framework, the self-assessment is primarily designed for individual use. However, a number of people could fill in their own self-assessment form in a group setting, in order tosubsequently share and discuss the results. Here again, the CoCo Continuum and the CoCo Tree suitable followup tools for further analysis and discussion.

3. The CoCo Continuum

The CoCo Continuum is essentially the synthesis of the three co-creation lenses and sub-lenses introduced earlier. This already makes it obvious that the CoCo Continuum constitutes an ideal tool for the analysis and evaluation of insights gathered with the preceding tools. In other words, the CoCo Continuum helps companies to synthesise the results of the interview and/or the selfassessment. This ultimately helps to structure discussions and lining up standpoints and aspirations.

4. The CoCo Tree

Similar to the CoCo Continuum, the CoCo Tree analyses and presents the data collected with previous tools. The CoCo Tree is highly visual, and therefore suitable for group settings and discussions. The aim of the CoCo Tree is to clarify different positions on the value creation spectrum in the light of the CoCo Framework.