The theme of the event, which was part of the Finland 100 programme, was "Be well, Finland!".
On 4 May, more than 100 Finnish service design and research experts gathered on the Tikkurila Campus, where our annual Service Day event was held. This year, the event was part of the Finland 100 centennial celebration and its theme was "Be well, Finland!".
What do health and welfare services look like? How is service design carried out in practice, and how have services improved the wellbeing of Finns. These were some of the question which were discussed during the at Service Day event's programme, which comprised lectures by experts and hands-on workshops.
Workshops help participant gain a grasp of service design methods
Guest speakers heard at the event included Senior Adviser Madis Tiik from Sitra, Professor of Church and Social Studies Anne Birgitta Pessi from the University of Helsinki as well as Professor of Marketing Tore Strandvik from the Hanken School of Economics.
In the afternoon, Service Day participants got the opportunity to try out service design in practice in workshops. During the workshops headed by service design firms Ixonos, Kuudes Helsinki and Silver Planet, participants worked to solve real social wellbeing challenges utilising the methods of service design. Workshop participants developed solutions to topics such as how the wellbeing of pupils could be improved with better interaction between homes and schools.
Service research and design experts meet
The Finnish Service Alliance in cooperation with Service Design Network Finland and Laurea organised the fifth annual Service Day event. Leena Alakoski, who is chair of the Finnish Service Alliance (FSA), was satisfied with the success of the event.
- We have received a great deal of positive feedback from participants that the presentations were of a very high standard, she said when the event ended.
- This year the event attracted both service researchers and service designers. The presentations focused on service research from the perspective of management and company strategy as well as from the perspective of service development.