The ”Digital Wellbeing Co-creation and Start Up Summer School”, run by the Haaga-Helia, Laurea and Metropolia Professional Summer School, brings together for 10 days students, businesses and public sector bodies to work on different business ideas and challenges in an experimental environment.
The Professional Summer School is an open environment for development and quick trials. It offers solutions and new ideas for applying business products in new environments. In addition, it supports and gives birth to Start Up activities and growth. The first Professional Summer School will take place from 30 May to 10 June 2016 in Espoo, Helsinki and Vantaa in cooperation with businesses and the public sector. There will be nearly 150 participants from 30 different countries.
The way that people work, study, live, spend their free time and do business is changing all the time. User-orientated open innovation, co-creation and quick trails are a part of the operating culture of our rapidly changing and internationally networked information and experience age. More and more often the people with the market advantage are those with the right competencies for, and positive attitude towards, the continual changes and surprises that co-creation brings. Some professions disappear, and new professions are created: effective cooperation between businesses, city administrations, researchers and citizens requires intermediaries who know how to interpret, recognise, inspire and orchestrate the expectations, needs and offerings of people and organisation that occupy different worlds.
It all begins with the recognition of the real or concealed needs, dreams and values of the client or end user, although the real value is produced through interaction between citizens, municipalities, businesses and researchers. Quick conceptualisations, prototypes and trials pass through a number of cycles, leading to a final product and solution which corresponds to the needs of the end users and natural beneficiaries. The solution can be comprised of either one or a number of services, products, technologies, improved processes and management, or new business models.
The Professional Summer School gives students the opportunity to gain international experience in co-creation, to succeed in competitive activities and to show what they are capable of – the winners are provided with support and their business idea is taken forward to the extent that resources permit. Young people learn to innovate solutions, create a job for themselves, build a better civil society making use of modern technology, and improve their possibilities for finding employment and creating added value.
- The impact of the Professional Summer School will be significant for society in general, and for Uusimaa, Finland, and the whole of Europe. In the spirit of current national experimentation policy, we support businesses, municipalities and third sector organisations in the creation of better services and products. When this works well, it also brings new jobs and new markets opened up by internationalisation. For our own part, we are attracting new experts, investors and businesses in the metropolitan area – we are therefore also supporting the activities of Health Capital Helsinki and the implementation of the goals for Uudenmaan Älykkään erikoistumisstrategia (Uusimaa Smart Specialisation Strategy), which include Yhdessä terveempi Uusimaa (Together for a Healthier Uusimaa) and Digisti fiksu kansalainen (Digitally Smart Citizens), summarises Director Tuija Hirvikoski from Laurea University of Applied Sciences.