A study carried out at Laurea’s Neurolab published in the scientific publication PlosOne.
In the modern society, knowledgeable and creative people are needed for a variety of tasks. However, knowing and controlled thinking are often considered the opposite of creativity or even a barrier to it.
A recently published brain study carried out at NeuroLab at Laurea University of Applied Sciences showed, however, that the more productive the creative process was, the more the brain regions that participate in both cognitive processing and daydreaming were activated. Creativity is, in other words, a process supported by the same brain regions that control, for example, problem solving and mathematical reasoning.
Pictures of familiar everyday objects were shown to the 16 people who participated in the study. They were given a task to invent as many alternative ways as possible to use each object. During the task, the brain activity of each person was monitored with help of functional magnetic resonance imaging in the brain research unit of Aalto University.
The study was carried out in collaboration with the brain research unit of Aalto University, Helsinki University Hospital, the University of Helsinki, Turku University of Applied Sciences and the University of California in Santa Barbara. The study has been published in the prestigious international scientific journal PlosOne.
Jyrki Suomala (Ph.D., Adjunct Professor), Principal Lecturer, jyrki.suomala(at)laurea.fi
Jarmo Heinonen (Ph.D., LicSc), Principal Lecturer, jarmo.heinonen(at)laurea.fi