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Basic information

  • Target audience: 
  • Application period: 4. - 31.12.2019
  • Date: 14.1. - 7.4.2020
  • Scope: 5 cr
  • Location: Leppävaara
  • Price: 75 €

Understanding customers can be challenging. How do we define what is valuable for an individual customer? What about organizations as customers? Today, many of the trends are international, but their local interpretation and implementation may still be very multifold. The study of the human mind has gone a long way, but part of the mind’s operations, especially on individual level, still remain difficult to forecast.

During this course we will define the factors that underlie customer actions, feelings, and judgment processes. We strive to understand purchasing decisions from the perspective of the individual and the organization, and analyze patterns and trends in customer behaviour.

The course grade is composed of two assignments which both need to be successfully completed and handed in by the deadlines. The assignments that arrive late will be graded only if the late handing in has been agreed in advance with the teacher.

Study unit's learning goals

The student is able to

  • define the factors that underlie customer actions, feelings and judgment processes
  • understand purchasing decisions from the perspective of the individual and the organization
  • analyze patterns and trends in customer behavior

Evaluation

The course is evaluated with 0 - 5.

See the evaluation criteria in ops.laurea.fi.

Schedule

Classes are held at Laurea Leppävaara:

Tue 14.01.2020 12.45–15.15  (Room 247)
Tue 21.01.2020 12.45–15.15  (Room 247)
Tue 28.01.2020 12.45–15.15  (Room 232)
Tue 04.02.2020 12.45–15.15  (Room 247)
Tue 11.02.2020 12.45–15.15  (Room 247)
Tue 18.02.2020 12.45–15.15  (Room 247)
Tue 25.02.2020 12.45–15.15  (Room 234)
Tue 03.03.2020 12.45–15.15  (Room 247)
Tue 10.03.2020 12.45–15.15  (Room 216)
Tue 17.03.2020 12.45–15.15  (Room 247)
Tue 24.03.2020 12.45–15.15  (Room 253)
Tue 31.03.2020 12.45–15.15  (Room 247)
Tue 07.04.2020 12.45–15.15  (Room 247)

Changes to the schedule are possible.

There are 5 seats for open UAS students.

More information: