Fundamentals of Digital Marketing
In this course you will get familiar with the key principles of digital marketing and its tools and complete a digital marketing certification.
This online MOOC (Massive Open Online Course) is built on an online platform so that you can complete it according to your own schedule. The course includes assignments that you must do to complete the course.
Basic information
- Application period: 13.12.2021-31.01.2022
- Date: 10.01.2022-31.03.2022
- Scope: 2 ECTS
- Location: Online course
- Price: Free (0 €)
Course content
Digital marketing knowledge and tools are essential in today's business. In this course, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The course is fully online so you can adjust the workload based on your schedule.
After completing the course you are able to:
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
In this course, Canvas -digital learning platform is in use. Canvas will be open by the beginning of the course.
Course material
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Schedule
The course is fully online so you can complete it according to your own schedule. Both required assignments have to be returned by 12th Dec 2021 when the course ends. Further details are available at the Canvas -learning platform.
Evaluation
The course is evaluated on a scale of pass / fail. To receive the grade "Pass", student must return both required assignment by the course deadline.
Contact Information
This course is coordinated by Laurea's MOOC team. Should you have questions about the course, please direct all inquiries to mooc@laurea.fi. Please allow for a few working days for a response. Our response time may be longer during holidays.