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Digital marketing knowledge with concrete tools is the key to the job market. During our course, you will complete carefully selected certificates valued by working life and become familiar with the key principles, concepts and tools of digital marketing. You will be able to proceed flexibly and independently with this course online. Enroll now and learn how to be a digital marketer!

Basic information

  • Target audience: Everyone who wants to be a professional in internet business
  • Application period: 
  • Date: 
  • Scope: 5 credits
  • Location: Online course
  • Price: Free of charge

Learning goals

  • identify the role of information and data in a value creation process e.g. the relevance of marginal cost zero and the non-rivalry of goods in creating digital services.
  • apply the skill of vicarious thinking in everyday negotiations and decision making
  • solve basic competition problems using the game theory framework
  • able to measure the position in a network and understand the value of different positions in a network
  • understand value creation in network environments
  • analyze the competitive strengths of companies working in a digital environment providing digital services
  • work with disruptive innovations


  • the course is 5 ects (5 opintopistettä), workload being 5x27h = 135h
  • the course can be studied following a recommended schedule or self-paced

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