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Programme is implemented as blended learning studies, and the language of teaching is English. Teaching takes place on Leppävaara campus in Espoo. Next application period is from January 5th to January 19th 2022. The studies begin in September 2022.

Basic information

  • Degree programme: Service Innovation and Design
  • Degree title: Master of Business Administration
  • Duration of studies: 90 ECTs, 1,5-2,5 years

Applicants must have a suitable degree completed at a university or a UAS and at least two years of relevant work experience acquired after graduation.

Work experience must be related to the degree you are applying for or related to the degree you have graduated from.

How can service innovation be stimulated, implemented, and sustained? In this Service Innovation and Design programme, you will acquire multidisciplinary knowledge of service innovation and design through advanced studies of different service theories and their implications for service innovation and design practice. SID programme combines service business and service design competences, and brings you to the forefront of recent developments in the field.

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Programme content

Service business requires distinctive approaches to strategy, innovation, and design. The compulsory core competence studies focus on service logic driven innovation and design competences.

The elective complementary competence studies enable you to pursue your specific interests: A) in extending business and leadership competencies, B) in advanced competences in service innovation and design, and C) in operational skills for service innovation and design. The aim of the master's thesis is to develop your ability to carry out a demanding service development project independently, and report it according to academic standards.

The scope of this programme is 90 ECTS. It consists of compulsory core competence, complementary competence and master’s thesis.

Core competence 30ECTS

Core competence studies You will learn to critically evaluate and purposefully, creatively, and profitably develop the strategies, revenue models and concepts for a service business. You will learn to understand service value, create a vision, develop it, and put it into action. You will learn how to align the sometimes superficially different interests of service providers, customers and other stakeholders to create the best value for all parties. The aim of the core competence studies is to gain proficiency in critical evaluation and to apply the systematic and innovative development of service businesses.

Studies consist of six study units:

Design Thinking 5 ECTS

You will learn the principles of design thinking, apply design thinking approach, and basic tools in innovation processes. You will also develop the skills required in creative thinking.

Service Logic-Based Strategic Management 5 ECTS

You will learn to explain the strategic shift to service-based business logic and its impact on corporate level, analyze a company’s strategy and strategic choices, and master the key concepts, principles and methods of strategic management.

New Service Development and Innovative Business Models 5 ECTS

You will learn to develop service logic into a business model, develop and model innovative service systems, concepts and processes.

Deep Customer Insights Through Ethnographic Research 5 ECTS

You will learn to use the ethnographic approach in service development, apply qualitative research methods, and discover unarticulated customer/user needs. You will also learn to analyze customer/user experiences across all the touchpoints of an organization.

Service Design Process and Methods 5 ECTS

You will be able to understand the principles of service design and the use of service design processes and methods.

Futures Thinking and Foresight Methodologies 5 ECTS

You will learn to understand the principles of futures thinking, use foresight methods and practices in service innovation.

Complementary competence, 30 ECTS

You can choose complementary competence courses according to your own needs and interests. If you have not previously acquired business competence, you may choose study units such as Management Accounting and Control in Services or Service Marketing and Selling. You can deepen your service design competence by choosing courses such as Tools for Visual Communication or Visual Research Methods in Design. You can also enhance your facilitation skills. Also However, you can replace complementary studies with research and development project work do not necessarily have to choose any study units as your complementary studies; instead, you can participate in research and development projects. You can earn credits for what you do in your current working life (at work).

Master’s thesis 30 ECTS

The aim of the master's thesis is to develop your ability to carry out a demanding service development project independently. You will deepen your ability to apply selected theories and concepts in practice, as well as your analytical skills, your project management and R&D competence, and your social skills.

See the curriculum

Read the full curriculum (PDF) >>

Studying in the Service Innovation and Design programme

Service Innovation and Design programme is interdisciplinary master’s programme that is implemented as blended learning studies. The language of teaching is English. The degree takes for part-time students on average 1.5-2.5 years to complete.

Studies in this programme include daytime teaching, evening teaching and weekend teaching. Teaching is mainly carried out as contact teaching (core studies), but parts of the studies may also be implemented online. Face-to-face instruction days are arranged always on three consecutive days in each month (Thursday, Friday and Saturday). Evening classes are scheduled on Thursdays and Fridays. The face-to-face instruction days are mandatory and include brief introductions to various themes, work in small groups and group discussions. Visiting experts in the field may attend these sessions. The complementary courses are mainly carried out as distance learning (online) from 2022 onwards.

This programme is suitable for students with genuine interest in service innovation and design profession, and who are ready to share their knowledge and experience with their peers. The varying, multidisciplinary backgrounds of students form international and heterogeneous cohorts that are a fruitful ground for innovation and creative thinking, and a significant strength of the programme.

Learning is linked to workplace development and students’ personal goals.The learning environment is formed by a competence network, an innovation environment, a platform for competence development and structures that support learning. Instruction strives to create a learning process that becomes apparent through progressive problem solving, continuous learning, and developing and exceeding oneself.

Master’s degree modules include flexible possibilities for you to build up your competence; professional growth and professional degree. You can deepen or extend your competence through your choice of complementary competence modules and topic of thesis, and by participating in projects. Complementary study units enable you to pursue your specific interests, and they can also include research and development projects, shared intensive courses, and conferences arranged e.g., with Laurea’s partners.

Study Schedule

Study schedule will be published before the application period.

Employment opportunities

Employment opportunities with this degree are good both nationally and internationally. A master's degree will deepen and expand your competence and give you eligibility for roles where a postgraduate degree is required. You may become a consultant, work as a service developer, or start a business of your own. The Service Innovation and Design programme provides you with skills and competence for different jobs that require expertise in service design.

Internationality in studies

Internationality at Laurea means opportunities for being active in various multicultural settings, developing your language skills, going on student exchanges, and taking part in international research and development (R&D) projects. At times, international study units are organized. Students in the Service Innovation and Design programme are from all around the world and internationality is a part of everyday studies in the programme. During the courses, there are several guest lecturers from universities from all around the world.

Tuition fees and grants

Non-EU/EEA area students who have been selected through the Finnish joint application for admission to degree programmes taught in English are charged tuition fees.

Tuition fee: €10000/ academic year for non EU/EEA students.

Grants are intended for students paying yearly tuition fee in accordance with the grant fund regulations. The grants are provided to students applying for them provided that the student has completed at least 60 credits of studies that count towards their degree programme in the previous academic year ending on 31st July. The size of any grant is to be at most equivalent to 15% of the yearly tuition fee.

Read more about the tuition fees and grants

Eligibility requirements

Applicants to Master's programmes must have a previous Bachelor's or Master's degree completed at a university or a university of applied sciences and at least 24 months of subsequent work experience in the field being applied to or the field of the previous higher education degree.  

The required work experience must be acquired after the date of graduation indicated in the applicant’s bachelor’s/master’s degree certificate. However, if an applicant has completed a Finnish post-secondary higher-level qualification (opistotason tutkinto) prior to the Bachelor's/Master's degree, work experience after such will also be considered. Work experience acquired until 31st July 2022 will be considered
All required certificates must be uploaded to the application form by 26th January 2022 15.00.

Entrance exam

The entrance exam for this programme is two-phased. Both phases of the exam must be completed at an acceptable level in order to be considered for admission.

The first phase of the entrance exam is a written entrance assignment. The written assignment instructions will be sent to eligible applicants in mid March.

Second phase is a video session. 45 applicants will be selected for the second phase of the exam. The selection for the second phase will be based on the points achieved on the written assignment.

The final admission to the Laurea Masters programmes will be based on the results of the both phases, the written entrance assignment and the video session.

Open UAS courses

If you find this programme interesting, be sure to check out our Open UAS courses, that you can complete through open UAS during the spring:

Customer Experience in the Digital Era

This course brings together designing and managing customer experience in the digital era, drawing on the latest work from the Cambridge Service Alliance. The course incorporates the practical use of frameworks and methods developed in Cambridge that have been tried and tested with over 350 companies worldwide.

Read more and sign up >>

Introduction to Service Design Process and Methods

This online course provides you with the theoretical framework and key concepts behind service design and introduces you to the design process, methods, and tools. The aim is give you an understanding of the possibilities and limitations of service design and encourage you to reflect the use, usability, and outcomes of the various elements of service design.

Read more and sign up >>

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More information:

Master programme in Service Innovation and Design, Laurea University of Applied Sciences, Leppävaara, 27 study places, apply 5th - 19th Jan 2022

  • Studies begin: Autumn 2022
  • Mode of teaching: Blended learning
  • Teaching time: Daytime and evening teaching
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