Students and teachers at Laurea have developed a multisensory space and experimental marketing platform to the airport

Scenario: A transit passenger has plenty of time. He wonders about, notices an interesting looking space and enters. The space is filled with good ambience, peacefulness, excitement and interest. 
The visitor selects from the touch screen a picture of Finnish summer. The passenger hears seagulls and feels a warm breeze on his face combined with fresh air. The experience is pleasant. He leans back and listens to fine music in the midst of the metropolitan area archipelago. He is filled by the experience and senses fishing and newly fried fish and the joy of berry picking at the Helsinki-Vantaa airport, with all his senses as an inspiring and authentic experience. The traveller is overwhelmed, picks a card and sends a picture through Pömpeli web-pages to his family and colleagues. He then clicks on the Santa Claus picture....

Pömpeli is a service innovation developed by Laurea University of Applied Sciences.  It is a multisensory space in which technology, knowledge and creativity has been combined in a new way.

In Pömpeli pictures, videos, sounds, scents, wind, lighting system, remote control, touch, emotion and design meet. At the very center of the space there is a 46 inch big touch screen and an integrated computer showing tourism videos supported by scents, lights, wind, sounds and loud speakers.

The aim has been to create a physical, virtual and social space in which user experiences are built as authentic, aesthetic and pleasant co-experiences. The multisensory space videos show Finnish tourism in a different way, activating all user senses. The messages are aimed at Asian travellers first and foremost. The aim of the project at the airport has been to arouse transit passengers interest towards Finnish tourism services and –destinations and to attract attention. 

In accordance with Laurea University of Applied Science´s awarded pedagogical model, Learning by Developing (LbD), both students and lecturers have been involved in the Pömpeli research and development project. At Kerava campus Business Information Technology, Business Management and Tourism students have worked in the project, some with origin from as far as Nepal.

Pömpeli is launched at the Helsinki-Vantaa airport, international terminal on 11.12.2009.

Fore more information: Annica Isacsson (annica.isacsson@laurea.fi) ja Jaakko Leikko (jaakko.leikko@laurea.fi)

www.pompeli.fi                www.pompeli.net                  www.pompeli.com