It is our great pleasure to introduce this new Service Innovation and Design publication. After years of intensive development work in the field of Service Innovation and Design (SID) at Laurea University of Applied Sciences, it is rewarding to see how much has actually been achieved. After launching the first SID publication in Laurea’s first Service Innovation & Design seminar in 2007, a great body of knowledge and RDI networks has been created. During this period four successful SID seminars and dozens of projects have been carried out at Laurea’s SID unit in Espoo (known as LaureaSID). Currently, the volume of RDI work at LaureaSID is over 7 million euros.